Life with Louie
Life with Louie was a ten-week campaign designed to show a glimpse into “Life with Louie,” famed dog of one of the NFL’s premier receivers, Randall Cobb. What does Louie’s secret life look like? This campaign showed days in the life of man’s best friend and captured the hearts of pet-lovers and Packers fans alike.
Through Louie’s Go-Pro Camera, readers met his owner, saw his home, and experienced how Louie spent his days. Photographs were submitted by none other than Green Bay Packer Randall Cobb.
Louie’s Fan Club: Dogs submitted applications to join the fan club, upload pictures of themselves and received an official Louie Fan Club certificate.