Aaron Rodgers 12 Days of Christmas
Aaron Rodgers 12 Days of Christmas was a 12-day program that ran the first 12 days of December. Each day, a child diagnosed with cancer was featured with a photo and story in a full-page print and digital ad. Video interviews describing each parent’s journey with their child was produced and posted both digitally and socially.
Kohl’s department store contributed a percentage of all toy sales to the MACC Fund (Midwest Athletes Against Childhood Cancer), a non-profit organization dedicated to fighting childhood cancer. Aaron Rodgers, Kohl’s Department Store and the Milwaukee Journal Sentinel donated a $50,000 check to the MACC Fund supporting Aaron Rodgers 12 Days of Christmas program.
